A tagline carries one idea in a few words. The workshop helps you find that idea first, then drafts and tightens lines until one fits your brand.
Benefit, promise, personality, wordplay and plain descriptor lines each feel different. Seeing all five helps you spot the direction that fits.
Pick your favorites and the workshop cuts filler, tests length and placement, and flags lines that sound close to famous slogans.
How long should a tagline be?
Most strong taglines are under seven words so they can be read at a glance on a label or header.
Can I use the lines commercially?
You can use the copy, but check trademarks yourself before putting a line on packaging.