Most small brands sound different on every page because nobody wrote the voice down. This coach turns copy you already like into a short guide and then checks new copy against it.
Paste copy you like and copy you do not. The coach names your voice traits, writes we are and we are not pairs, and builds a word bank of phrases to use and avoid.
Paste a product page, email or caption and get a line-by-line check for voice drift, with rewrites that keep your facts and fix the tone.
How many voice traits should a brand have?
Three or four is usually enough. More than that and writers cannot hold them in mind while they write.
Can I share the guide with freelancers?
Yes. The guide is written as plain text you can copy into a doc and send to anyone who writes for your store.